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Email Newsletter Software
Having access to a fully integrated newsletter software solution is a key component
of any effective sales and marketing strategy. Companies utilizing this type of media can routinely
communicate with their clients in a cost effective manner. With is-cast ™, companies can continuously
keep their customers informed of their products, services and promotions.
What are some of the benefits of email newsletter marketing? Three major benefits for newsletter marketing are: Benifit 1 of Newsletter Marketing: Make Your Newsletters to Work For You For a business owner, newsletter marketing offers you a cost-effective approach over the traditional forms of media such as TV and Magazines. Benifit 2 of Newsletter Marketing: Continuously Build Customer Loyalty With newsletter marketing, you have a direct mechanism to communicate with your customer. It is well established that regular communication builds awareness and brand loyalty, both of which translate into increasing revenues. Benifit 3 of Newsletter Marketing: Return on Investment Using traditional forms of marketing such as TV and magazine advertising, it is difficult to specifically target the appropriate audience. With newsletter marketing you can successful target the appropriate group of individuals, leading to a greater return with lower costs. Irtus Software Inc. understands newsletter marketing and the needs of companies; that is why we created is-cast ™. is-cast ™ is built with you in mind and provides a comprehensive list of functionality superseding the competition. Register today and see what everyone is talking about! |
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Send Rich HTML Newsletters
Send newsletter emails in rich html or in plain text format. Each email is automatically
tagged with client links and tracking devices.
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No 3rd Party Advertising
Unlike our competitors, we don’t add any advertising material. All emails appear
as if they are sent from your company without any "power by" messaging.
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Custom Page Management
Customize all client pages to contain the marketing materials that you want your clients
to view.
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Email Newsletter Tip: Benefits not Features In order to develop an effective newsletter campaign, it is important to stress what the key features of your products
are, but more importantly the benefits that your product or service has to offer to the end-user.
is-cast ™ Email Newsletter Software
Email Newsletter Tip: Rich HTML Newsletters or Plain Text Newsletters? It is standard practice to send HTML emails to your customers; however, some email viewers will block HTML content. Therefore, we encourage you to send a plain text version that directs the customer through a hyperlink to the HTML version of your newsletter. Sending out a plain text version ensures you that your message will be read, maximizing your return. is-cast ™ Email Newsletter Software
Email Newsletter Tip: Maximizing Click-Thru Rates Some companies create HTML newsletters that contain a lot of text and/or graphics, both of which
lead to decreased impact or click-through rates.
is-cast ™ Email Newsletter Software
Email Newsletter Tip: The Power of Personalization Every email or letter that you send out always usually begins with Dear [person name] or Hi [person name]. Email
newsletters should not be any different. In-fact, by simply starting your email with "Hi [subscriber_name]" instead of "Hi there",
you can increase both your reading and click-through rates drastically.
is-cast ™ Email Newsletter Software
Email Newsletter Tip: Consistency is the Key When creating your newsletters make sure you keep the look and feel consistent from issue to issue. Consistency
is the key to brand awareness and ultimately greater sales.
is-cast ™ Email Newsletter Software
Email Newsletter Tip: Include Your Company’s Signature Always include your company’s signature at the bottom of your newsletters as it’s one of the easiest ways to attract more traffic to your website. This signature should include the company’s contact details as well as a direct link to your products and services. is-cast ™ Email Newsletter Software
Email Newsletter Tip: Your Turn! If you would like us to share your newsletter marketing tip with everyone then we would like to hear from you. Use our contact us form, and we’ll add your tip(s). is-cast ™ Email Newsletter Software
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Email Marketing Tips